I enjoy bringing different elements together to create witty, satirical or rather just memorable ad if the situation allows for it.
As the Product Visual Creator, I led the full creative execution of the Nando’s Lemon visuals — blending photography, CGI, video, and AI technology to produce a high-impact marketing campaign.
I was responsible for:
Creative Concept Development — Designing a visual story that aligned with the brand’s fresh, vibrant image.
Prompt Engineering for AI Tools — Crafting precise, effective prompts to guide AI models for image generation, enhancement, and video ideation — ensuring every AI-generated asset aligned with the creative vision.
Video Content Production — Producing cinematic product videos optimised for ads, social media, and online marketing.
Post-Production & AI Enhancement — Using AI tools to retouch, upscale, and refine all visuals for a polished, professional finish.