Each scene delivered a tongue-in-cheek message
Final Punchline:
“The Black Puffer — Solving None of Life’s Problems… Except the Cold.”
This project wasn’t just about creating clever captions or cool visuals. It’s a perfect example of why communication with a client is everything.
What they stand for
The kind of humour, emotion, or vibe they want
The message they’re trying to carry
…I can translate that into visual storytelling that actually works.
The visuals may look cool.
The music might sound amazing.
The production might be top-tier.
But the message could be wrong — and that means the campaign doesn’t really serve the brand. That’s why I value working with brands who know their identity — or are willing to discover it with me. When we get that part right, the final product doesn’t just look good…It feels right.